Our company’s founder Eli Noor has dedicated a lifetime of thirty-nine years to collect and offer some of the world’s rarest and most precious fancy colored diamonds. Several coveted fancy red, blue, pink, green, and important yellow diamonds have been exhibited at museums and jewelry events all over the world. Ely & Co. Fancy Diamonds is a modern luxury brand for a generation of collectors and connoisseurs seeking premium value and maximum return on their investments.