Donatella Zappieri


Donatella Zappieri

After graduating with a degree in languages and translation at Geneva University, Donatella worked for several jewelry companies,                covering various positions including Head of Creation, PR Director, Marketing and Business Development Director.

In 1994, Swarovski employed Donatella as one of the main contributors in setting up the Swarovski Jewelry Division, where she developed and nurtured the Timeless and Crystal Jewelry lines to the successful status they hold today.

With the experience of 30 years in jewelry and luxury goods, Donatella has gained the skills and knowledge that facilitate her as a reliable freelance consultant today.

She currently works as a consultant, supporting jewelry and luxury brands in finding and establishing the delicate synergy between creativity, product development and strategic marketing.

She is also mostly recognized for supporting consolidated business in re-branding and re-positioning and for helping start-ups in achieving their break-even targets with a fresh and 360° approach.

Donatella teaches at various Universities in Milan and is member of the Professional Faculty at Bocconi University. She is the Director of the Luxury Marketing Master at Créa Geneva and member of the Faculty.

Donatella also writes for Italian jewelry magazines such as VO+, Orafo Italiano, Il Tarì and Preziosa and has her own website magazine.



GemGenève is the main partner of the Digital Jewelry Week in October 2024! Student? Young Designer?

Enter contest and your piece will maybe be produced and showcased at the next GemGenève show!


Are you a Designer or an Emerging talent? Do you have interesting pieces to showcase to a wide audience?

We are seeking new talents for our next edition in May 2025. Should you be interested in exhibiting: