Jean-Bernard Forot

He was still in Junior High when the family took a trip to the capital to visit the Louvre’s Galerie d’Apollon. Still a teenager, Forot was struck by the magnificence of the French Crown Jewels. “I was so in awe of it, I think this is where my fascination with the world of high jewellery originated”, he says.

Eager to sublimate, assist and encourage artists’ vision, Forot studied business with the firm intention of integrating the word of luxury jewelry. He got a Master’s degree in Marketing and Business at Grenoble École de Management and a second Master’s of Luxury Goods Marketing at the Institut Supérieur de Marketing de Paris, before joining the
Richemont Group in 1994.

After spending five years at Cartier, he moved on to Piaget’s Marketing department in 1999. He has been with the Maison ever since. First as Marketing and Creative Manager, then Director in Jewellery, High Jewellery, and High Watchmaking, he has become an indispensable collaborator of both creative and marketing teams.

A role that allowed him to supervise the creative studio from 2001 to 2017. His work resulted in establishing major collections such as Possession, Piaget Rose, Piaget Sunlight, and yearly High Jewellery creations. All of them carry a strong artistic dimension and express true joie de vivre, two concepts Jean-Bernard Forot holds dear.

In May 2021, he naturally moved on to become Piaget’s Head of Patrimony and started a new chapter of his long-lasting history with the Swiss Maison. “My mission today is to promote and sublimate Piaget’s culture, family history, crafts mastery and icons”, he says.

“History telling” as well as “storytelling” will be at the core of his mission, he adds.
“Patrimony is a moving, living thin. It can be used to educate and thrill the audience, while also being a powerful tool to communicate the Maison’s core values and its commitment to excellence and extraleganza.