GemGenève takes its story to New York City
After Hong Kong and the East, we turned our sights westward; next stop – New York. In early April, the GemGenève founders Ronny Totah & Thomas Faerber and team, including Jasmine Vidal & Vivienne Becker, headed to New York City, to introduce GemGenève, its story, scope and stellar cast of exhibitors to press, journalists, jewellery editors, fashion editors, and influencers. The event was spread over two days.
The first day was hosted by GemGenève exhibitor, William Goldberg, who welcomed the stream of press into their offices for one-to-one appointments with the founders and with Vivienne Becker, who talked both about the antique jewellery at the show and about the Contemporary Designer Showcase, organised through her new venture, Vivarium. The second day was held in the offices of the Faerber Collection, run by Max Faerber, and here New York antique jewellery dealer and exhibitor Pat Saling came to talk to journalists about 20th century jewellery.
On both days the team announced the unveiling at GemGenève of the latest additions to the Style of Jolie collection, a philanthropic collaborative venture launched in 2012 by Angelina Jolie and Beverly Hills jeweller, Robert Procop. Amongst the new Style of Jolie designs will be the capsule Zahara collection, young, street-style and vibrant, designed by Ms Jolie, Robert Procop and Ms Jolie’s daughter, Zahara Jolie-Pitt, shown publicly for the first time, in a world exclusive, at GemGenève.
As in Hong Kong, there was a sumptuous display of jewels and gems, most from U.S. based exhibitors, for the journalists to see and handle – all highlights of GemGenève exhibits including: